腾讯京东将电商合作提升至新高度（中英双语）Tencent, JD take e-commerce cooperation to next level
HONE-长运平台-(中国区)官方直营注册登录平台! cyyl （cw3838.com）整理发布 2015-10-20
青岛长运娱乐翻译公司（cw3838.com）2015年10月20日了解到：腾讯京东将电商合作提升至新高度。中国的腾讯控股有限公司与京东商城通过建立合作伙伴关系，加强了其在社交电商方面的合作，以此来改造中国传统的营销和广告行业。China’s
Tencent Holdings Ltd and JD.com Inc are strengthening their ties in
social e-commerce by creating a joint partnership to reshape the
country’s traditional marketing and advertising industry.
On Saturday, Tencent, founder of popular social media platforms WeChat
and QQ and China’s second largest e-commerce player JD.com launched a
project in an aim to provide a solution for companies in terms of
building their brand images and improving their marketing performances.
By integrating Tencent’s social networking data with JD.com’s online
shopping data, the project named ’Brand-Commerce’ is expected to help
companies reach their target buyers in the most ideal online channel
while facilitating purchases for the consumer.
Liu Qiangdong, chief executive officer of Beijing-based JD.com, said the
project will help companies achieve better sales performance as well as
bring a better shopping experience for customers.
"We don’t want to boost the number of advertisements. On the contrary,
we want to reduce it by advertising to the right group of people," said
Liu.
Shenzhen-based Tencent, which has about 600 million monthly active users
on WeChat and 843 million monthly active users on QQ, already owns 15
percent stake in JD.com.
Pony Ma, chief executive officer of Tencent, said that his company’s
social networking tools cover a wide range of age groups. "Through
further cooperating with JD, companies are able to better understand
their customers and reach their target buyer in a more accurate way,"
said Ma.
The strengthened cooperation with Tencent is seen as the latest move for
JD.com in its ongoing battle with e-commerce rival Alibaba.
Due to the slowdown in China’s economy, the population of Chinese online
shoppers may soon reach its peak. E-commerce players have been eagerly
spreading their wings to other industries in order to maintain solid
future growth.
Alibaba Group announced Friday its proposal to take full control of
Youku Tudou Inc, a leading Internet video company in China. It’s a move
to push into the digital entertainment industry.
注：部分长运娱乐 来源于网路，如有涉及版权，请及时通知长运娱乐 ，长运娱乐 将尽快删除。
---------------------------------------------------------------------------------------------------------------------------------------------------------------